Greener Georgia
Category:
Branding
品牌设计
Components:
logo, booklet, package, poster, app, website
logo，小册子，包装，海，app，网站
Software:
Adobe Photoshop, Illustrator, InDesign
Description:
Greener Georgia is a charitable initiative aimed at combating global warming by addressing the issue of excessive deforestation. It encourages people to participate in tree planting and afforestation efforts in a distinctive manner, while also advocating for the use of environmentally friendly materials to protect the environment and contribute to a better present and future for all.
Greener Georgia 是一项以应对全球变暖为目标的公益倡议项目，聚焦于过度砍伐森林所带来的环境问题。该项目以富有特色的方式鼓励公众参与植树与造林行动，同时倡导使用环保材料，以实际行动保护生态环境，为当下及未来创造更可持续的发展环境。
Objective:
We collaborate with The Georgia Tree Council and The Georgia Forestry Commission, and Savannah College of Art and Design students take the lead in organizing the Greener Georgia. The goal is to increase forested areas in Georgia and reduce the use of environmentally harmful materials. We encourage people to adopt sustainable materials and make efforts to minimize deforestation.
本项目与 The Georgia Tree Council 及 The Georgia Forestry Commission 合作开展，由 Savannah College of Art and Design 学生主导组织实施。项目旨在提升乔治亚州的森林覆盖面积，并减少对环境有害材料的使用。同时，我们倡导公众采用可持续材料，积极参与减少森林砍伐的行动，共同推动生态环境的改善与保护。
We have utilized discarded paper and seeds to create handmade recycled paper, which we used to craft booklets and seed packaging. This allows people to engage in second planting and reuse once they don't need them. The overall design incorporates natural colors to evoke a sense of comfort and tranquility. Additionally, we have launched a comprehensive website and app where people can purchase seeds and access more information about the initiative.
我们利用废弃纸张与植物种子制作手工再生纸，并将其应用于画册与种子包装设计之中，使其在使用后可再次种植或循环利用，实现二次种植与可持续延续。整体视觉以自然色调为主，营造舒适、宁静的感受。同时，我们还推出了完整的官方网站与应用程序，公众可通过平台购买种子，并获取更多有关该公益倡议的相关信息。
Design Process
We have collected a lot of waste paper, which we shredded using a blender to create handmade eco-friendly paper. Additionally, we embedded some seeds within the paper. We use this paper to make booklets and packaging. This approach not only prevents waste but also helps promote our cause: encouraging people to adopt sustainable materials and strive to reduce deforestation. Moreover, these eco-friendly seed papers can be planted in the soil, reducing waste and improving the environment.
我们收集大量废弃纸张，并通过粉碎处理制作成手工环保再生纸。在制作过程中，将植物种子嵌入纸浆之中，使其具备可再种植的功能。该再生纸被应用于画册与包装设计，不仅有效减少纸张浪费，也强化了项目倡导可持续材料与减少森林砍伐的理念。此外，这种可种植的环保种子纸在使用后可直接埋入土壤中，实现资源再利用，并为环境改善贡献实际价值。
