Never Forget
Category:
Exhibition, Book, Packaging Design
展览，书籍，包装设计
Components:
logo, exhibit, poster, book, package
标志、展览、海报、书籍、包装
Software:
Adobe Photoshop, Illustrator, AfterEffect
Description:
People's memory is associated with the sense of smell. When you smell a unique and unforgettable smell at a certain time, place or person, you will subconsciously remember it firmly. Over time, you think you have forgotten experiences, when in fact your memory archive has archived their scent. When you smell it again, it will evoke your memory and even emotions, making you think about them again.
人的记忆常常与嗅觉紧密相连。当我们在某个特定的时间、地点或与某个人相关的情境中闻到独特而深刻的气味时，这种气味会在潜意识中被牢牢记住。随着时间推移，我们或许以为自己已经遗忘了某段经历，但记忆其实早已将与之相关的气味悄然存档。当再次闻到相似的气味时，它便会唤起尘封的记忆与情绪，使我们重新回想起那些人与事。
Objective:
Never forget is primarily centered around exhibitions, using the abstract art forms to showcase the relationship between scent and memory. Furthermore, the exhibition extends to booklets and packages, incorporating interesting stories and products to foster a stronger sense of identification and resonance with this concept among people. Generate more interest in this exhibition.
Never Forget 以展览为核心，通过抽象艺术形式呈现气味与记忆之间的微妙关联。作品将嗅觉这一无形元素转化为可感知的视觉与空间体验，引导观众在沉浸式环境中重新思考记忆的存储与唤醒方式。同时，项目延伸至相关画册与产品包装设计，通过富有叙事性的内容与互动形式，强化观众对主题的认同与情感共鸣。整体策划旨在以多层次的媒介表达提升展览吸引力，激发公众对“气味记忆”这一概念的兴趣与探索欲望。
I combined abstraction with reality to create a series of designs, including the logo and exhibition. Memories were translated into multi-faceted irregular geometric shapes, using a variety of colors to showcase their diversity. This enables people to distinguish between scents and memories and understand the concept more quickly. Furthermore, I extended these elements and colors throughout each design within the series to maintain coherence and consistency. A more varied design concept was used, combining both static and dynamic elements to show how smells evoke memories.
在本项目中，我将抽象表达与现实元素相结合，构建了一系列完整的视觉设计体系，包括标志与展览空间。记忆被转译为多面、不规则的几何形态，并通过丰富多样的色彩加以呈现，以体现其复杂性与多样性。这种视觉编码方式帮助观众在嗅觉与记忆之间建立清晰的区分与联想，从而更直观地理解项目概念。同时，我将这些核心图形元素与色彩系统延展至整个系列设计中，确保整体视觉的一致性与连贯性。整体设计融合了静态与动态表达手法，呈现气味如何触发记忆的过程与变化。
