Never Forget
Category:
Branding
Components:
logo, exhibit, poster, book, package
Software:
Adobe Photoshop, Illustrator, AfterEffect
Description:
People's memory is associated with the sense of smell. When you smell a unique and unforgettable smell at a certain time, place or person, you will subconsciously remember it firmly. Over time, you think you have forgotten experiences, when in fact your memory archive has archived their scent. When you smell it again, it will evoke your memory and even emotions, making you think about them again.
Objective:
Never forget is primarily centered around exhibitions, using the abstract art forms to showcase the relationship between scent and memory. Furthermore, the exhibition extends to booklets and packages, incorporating interesting stories and products to foster a stronger sense of identification and resonance with this concept among people. Generate more interest in this exhibition.
I combined abstraction with reality to create a series of designs, including the logo and exhibition. Memories were translated into multi-faceted irregular geometric shapes, using a variety of colors to showcase their diversity. This enables people to distinguish between scents and memories and understand the concept more quickly. Furthermore, I extended these elements and colors throughout each design within the series to maintain coherence and consistency. A more varied design concept was used, combining both static and dynamic elements to show how smells evoke memories.
