Aster Skin Beauty

Category:

Branding

品牌设计

Components:

logo, package, social media advertising, website

logo，包装，社交媒体广告，网站

Software:

Adobe Photoshop, Illustrator, InDesign, XD

Description

This brand specializes in hypoallergenic cosmetics. We use only natural ingredients and avoid synthetic substances and artificial dyes commonly found in cosmetics. The products are made with extracts from hypoallergenic and anti-allergenic plants to minimize the risk of allergic reactions.

该品牌专注于低敏护肤与彩妆产品的研发，仅选用天然成分，避免使用常见于化妆品中的合成添加剂与人工色素。产品以具有低致敏性与抗敏特性的植物提取物为核心原料，旨在最大程度降低过敏风险，为敏感肌肤提供更安全、温和的护理体验。

Objective

Committed to providing products for individuals with sensitive skin or allergies to common cosmetic ingredients. We aim to offer suitable cosmetics for these individuals, relieving them of the dilemma when choosing the products.

我们致力于为敏感肌肤或对常见化妆品成分过敏的人群提供安全、可靠的产品选择。通过针对性的配方与成分筛选，帮助他们在选购化妆品时减少顾虑与困扰，提供更加安心、合适的使用体验。

Various ingredient extracts such as German Chamomile, Horsetail, Lavender, Witch Hazel, and Small Flower Jasmine are illustrated in unique patterns. These patterns are then incorporated into packaging, gift boxes, and brand guidelines, giving the entire brand a distinctive style and identity. To avoid repetition, the same color palette as the patterns is used in other designs and promotional materials.

将德国洋甘菊、木贼草、薰衣草、金缕梅及小花茉莉等植物成分以独特图案形式进行插画呈现，并延展应用于产品包装、礼盒设计及品牌规范系统之中，塑造统一且鲜明的品牌视觉识别。为避免视觉上的重复与单调，其他设计与宣传物料则采用与图案相呼应的色彩体系，在保持整体一致性的同时丰富视觉层次。