Nike x SpongeBob Sneaker
Category:
Promote Book, Package Design
书籍推广、包装设计
Components:
brochure, box
宣传册，包装盒
Software:
Adobe Photoshop, Illustrator, InDesign
Description
In 1999, the world fell in love with an incurably optimistic sponge. In collaboration with Nickelodeon, the Kyrie x SpongeBob SquarePants Collection celebrates Kyrie's love for one of television's most memorable shows and a cultural phe- nomenon, bringing Bikini Bottom to the basketball court.
1999 年，一个无法被打败的乐观海绵风靡全球。与 Nickelodeon 联名推出的 Kyrie x SpongeBob SquarePants 系列，以 Kyrie 对这一经典电视作品及其文化现象的热爱为灵感，将比奇堡（Bikini Bottom）的活力与想象力带入篮球场。
Objective
I will work with Nike to promote the SpongeBob SquarePants collaboration sneaker and create an engaging brochure. Filled with SpongeBob elements, the brochure will showcase the collaboration's theme and uniqueness. By immersing readers in these fun elements, they will develop a strong interest in the sneakers and be motivated to make a purchase.
我将与 Nike 合作推广 SpongeBob SquarePants 联名球鞋，并设计一本富有吸引力的宣传手册。手册将融入大量海绵宝宝元素，全面呈现此次联名系列的主题与独特性。通过营造沉浸式、趣味化的阅读体验，激发受众对产品的兴趣与情感共鸣，从而增强购买意愿。
The brochure combines the overall style of SpongeBob SquarePants and Nike, providing a comprehensive and detailed introduction to the sneaker's design concept, features, and information. Special printing and folding techniques and materials are utilized, including UV printing, die-cutting, accordion folding, and spongy material, to create engaging contrasts and highlight important content. Finally, the brochure is placed inside a miniature shoebox for promotional purposes.
该宣传手册融合了 SpongeBob SquarePants 与 Nike 的整体视觉风格，系统且细致地呈现球鞋的设计理念、功能特点及相关信息。在制作工艺上，采用了多种特殊印刷与装帧方式，包括 UV 印刷、模切工艺、手风琴折页以及海绵材质等，以形成丰富的视觉层次与触觉对比，突出重点内容。最终，手册被置于一个迷你鞋盒之中，用作整体推广展示的一部分，进一步强化产品主题与品牌体验。
