Nike x SpongeBob Sneaker
Category:
Promote Book, Package Design
Components:
brochure, box
Software:
Adobe Photoshop, Illustrator, InDesign
Description
In 1999, the world fell in love with an incurably optimistic sponge. In collaboration with Nickelodeon, the Kyrie x SpongeBob SquarePants Collection celebrates Kyrie's love for one of television's most memorable shows and a cultural phe- nomenon, bringing Bikini Bottom to the basketball court.
Objective
I will work with Nike to promote the SpongeBob SquarePants collaboration sneaker and create an engaging brochure. Filled with SpongeBob elements, the brochure will showcase the collaboration's theme and uniqueness. By immersing readers in these fun elements, they will develop a strong interest in the sneakers and be motivated to make a purchase.
The brochure combines the overall style of SpongeBob SquarePants and Nike, providing a comprehensive and detailed introduction to the sneaker's design concept, features, and information. Special printing and folding techniques and materials are utilized, including UV printing, die-cutting, accordion folding, and spongy material, to create engaging contrasts and highlight important content. Finally, the brochure is placed inside a miniature shoebox for promotional purposes.
