SCAD Wayfinding

Category:

Wayfinding Design

导视系统设计

Components:

wayfinding

Software:

Adobe Photoshop, Illustrator, AfterEffect

Description:

Many individuals wish to visit or explore the various buildings at SCAD, but they often struggle to find accurate directions. Hence, the need for wayfinding arises to assist them. This project aims to help people navigate from Poetter Hall to Alexander Hall, whether by driving or walking. Additionally, it allows individuals to gain awareness of the locations of different buildings within SCAD along the route.

许多人希望参观或探索 SCAD 校园内的不同建筑，但在实际寻找路线时常常面临信息不清或方向不明的问题，因此需要完善的导视系统予以支持。本项目旨在构建一套从 Poetter Hall 前往 Alexander Hall 的导视方案，涵盖步行与驾车两种路径方式。同时，通过沿途的信息提示，帮助使用者更清晰地了解 SCAD 各建筑的空间分布与位置关系。

Objective:

The SCAD wayfinding showcases all SCAD buildings along the route and displays the fastest paths to reach each building. It provides guidance to help individuals smoothly arrive at their desired SCAD buildings.

SCAD 导视系统沿路径清晰呈现校园内各主要建筑的位置，并标注前往每栋建筑的最快路线。该系统通过明确的路径指引与信息层级设计，帮助使用者高效、顺畅地抵达目标建筑，提升整体校园导航体验。

Throughout the entire wayfinding system, I opted not to directly utilize SCAD's existing logo. Instead, I employed the color palette inspired by honeycombs to create a more streamlined logo. Incorporating bee elements, I aimed to infuse the wayfinding with a sense of liveliness and playfulness, making SCAD's impact more profound. Additionally, I introduced a motion map to enhance interactivity.

在整体导视系统设计中，我并未直接使用 SCAD 现有的标志，而是以蜂巢为灵感提取配色体系，并据此重新构建了一个更为简洁、统一的视觉标识。通过融入蜜蜂元素，为导视系统注入更具活力与趣味性的视觉语言，使 SCAD 的品牌形象更具亲和力与辨识度。此外，我还引入了动态地图设计，以增强系统的互动性与使用体验。