Scrap to Savory

Category:

Branding

品牌设计

Components:

logo, publication, posters, app

品牌标识、出版物、海报，app界面设计

Software:

Adobe Photoshop, Illustrator, InDesign, XD

Description:

Food waste is a very serious social problem. And households are responsible for the largest portion of all food waste. Leading causes of waste include food spoilage, over-preparation, confusing date labels, over-buying and poor planning. Reducing food waste at home is the easiest and most effective way. People can reduce waste by planning their food purchases, storing food properly and using a variety of cooking methods.

食物浪费是一个十分严重的社会问题，而家庭产生的食物浪费占据了相当大的比例。造成浪费的主要原因包括食物变质、过量准备、日期标签混淆、过度购买以及缺乏合理规划。相比其他层面，在家庭中减少食物浪费是最直接且最有效的方式。通过合理规划采购清单、妥善储存食材以及采用多样化的烹饪方式，人们可以有效降低食物浪费。

Objective:

Scrap to Savory is a project designed to assist individuals in comprehensive food management and consumption. It empowers people to tackle food waste at its source, offering resources such as a zero-waste cookbook, recipes, meal planner, posters, and an app. Through these tools, individuals can cook and procure necessary ingredients while minimizing the occurrence of food waste.

Scrap to Savory 是一个旨在帮助个人实现全面食品管理与合理消费的项目。该项目从源头出发应对食物浪费问题，提供包括零浪费食谱书、创意菜谱、餐食规划工具、海报以及应用程序在内的多种资源。通过这些工具，用户能够在规划采购与烹饪过程中更高效地利用食材，从而有效减少食物浪费的发生。

I ultimately adopted a style that combines illustrations with real images, though illustrations remained the primary focus. I chose four colors inspired by natural foods to create a design that appears more wholesome and friendly. These colors were used judiciously to showcase more impactful content and designs, enabling individuals to gain a deeper understanding of food waste stories and effective reduction methods.

在最终视觉呈现中，我采用了插画与真实影像相结合的设计方式，其中插画作为主要表达手段。整体配色选取了四种来源于天然食材的色彩，以营造更健康、亲和的视觉氛围。这些色彩被有节制地运用于重点内容与版面设计之中，从而强化信息传达效果，帮助观者更深入地理解食物浪费背后的故事以及可行的减废方法。